Learn Facebook Marketing: 10 Steps to Start Promoting Your Business on Facebook

Facebook is changing rapidly from year to year.

If you regularly use Facebook are undoubtedly aware.Tutorials effective Facebook marketing is likely 2-3 years ago is now no longer valid.

Or worse, actually harmful.

The problem is the movement of information online in Pakistan at this time is still slower than outside, so guides are expired are still common.There are more…Now when talking about Facebook marketing, we always think 'Ad-Commercials'.

However, before the ads are still there you MUST be prepared first.

That's what this guide is made.

You will learn what steps you should do in the modern world of marketing and Facebook, so your strategy so perfect.

1. Find 5 page belonging to your rival brand on Facebook:

Here's the problem:

People who are just starting to Facebook usually directly "rough play".That is, they do not know anything about Facebook. What to do, what is liked by others, what is effective for their business.

But yet nothing has been made many posts ...Yet nothing has been advertised.

However,if you do not know anything, even using the services of advertising agencies in Facebook was going to be ineffective.You alone must know (or a minimum of one person).

Therefore, the best way to learn is to see and imitate what is effective in your own industry.

It's a way to look for:


Enter "Pages about [industry] that are liked by my friends" in the Facebook search field. The results are as shown below.

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Facebook will show the page in a topic you enter, and are popular among your own friends.

Click on 'See more', here's your rival.

Search as much as you think is most similar to your business. Ignore the little follower or followers lot but nothing like & comment.

Then, learn this:

• What kind of post that gets a lot like
• How often do they publish a new post
• What time post that gets a lot like
• Photos, cover, and other profile completeness

And others ... there is still much we can learn.

Most importantly, when it will be making an ad, then you can target people like me-you page's rivals.Thus, his ads so targeted and cheaper.

2. Create An Interesting Page:

On Facebook, the page as you shop.

If the store is ugly, no one will ever come.

First, go to this link to create a Facebook Page. Then select the appropriate category. Serious. Different categories can be different given feature.

In addition it would be strange to be seen if it does not fit.

If still not convinced take a look at the category page of your rivals earlier.

Second, enter the name of your brand.

These tips naming page which usually makes people wrong:

• Use your brand name, point
• Do not use the type of products / services as a name (eg: "the contractors")
• A short, 2-3 word most optimal. Separated by spaces

Third, fill out your profile ranging from URLs, descriptions, photos, cover, and other information. Follow these tips:

• Profile picture: use a logo with a high resolution, do not use an unclear image
• Cover: use an interesting image with high resolution, do not use any images from the internet
• About: describe your business briefly and attractive, eliminate the word rambling
• Please complete all information on the Info tab, complete as

When making new page, you will be asked directly advertise.Do not.It is not time yet.Even so, you can enter data on your audience now.

3. Know and specify the target audience of your candidate:

In the marketing world, we already knew that targeting one group of audience is much more effective than the all too common. It's hard to make a strategy that can be effective for all people.

It will be useful when you create content.The most fatal error here usually use inappropriate language create their own target audience.

Example:

A business, its target audience is people aged 35+.

But, then on their Facebook posting aimed at young people.For example, using slang, or create funny pictures.

Inappropriate, right?

It was the simplest form.In essence, we have to provide what is appropriate and appealing to the target audience of our own.

Fortunately, with Facebook we can easily recognize who the audience that we seek.The trick again by utilizing rival brand.


The key word: "Interests liked by people who like [page name]"

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Hmm ... so the people we are targeting a religious person, dear mother, like soccer, studied psychology, and love to draw.When creating content, if you discuss these things, the number of his like will be more.

The keyword 'interests' can also be changed, for example:

• Movies
• Books
• Restaurants
• Places
• Public figures
• Organizations

etc. Anything can

If the page you already have a lot of like, can also use your own page to make it more accurate.

4. Optimization of a website to Facebook:

If you've already talked about Facebook marketing, you should now have its own website.If not, immediately.Doing online marketing without a website is like slow suicide.

Ok, enough to brass tacks.


You must have seen websites that when shared on Facebook look like this:

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The image is dim, unrelated, or appearing not the main image.So different from the original title, the description is not clear.

It was one of the consequences of non-optimized website.We want that when our website is shared, everything fits. The picture is right, good resolution, and has a title and description.

This is so that more and more visit our website.


For that, there are some "meta tags" that you need to put on the website. Precisely in the <head>.

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Confused?

Do not understand what this means?Do not worry.

If you're a WordPress user, install the plugin called Yoast SEO,and Blogger can use more precise SEO Pack from Google to their default XML template.From this plugin we can set meta tags mentioned above more easily.

If you are not a user of WordPress and HTML do not understand the language at all, the easiest way is send this article to your website developer.


After that, the test in the Open Graph this Debugger.

5. Understand tips to make a good post on Facebook:

At Facebook, we can not make the post too much in a day.

The reason there are two:

• Post more than 2x a day will get less like
• Each post must be qualified, it is difficult to make a lot of quality post in a day

More details we have discussed in the guide to improve likes on Facebook here.

Therefore, every post you have to think carefully.


Here are some tips.

Tips for each type of post (text, images, video, links)

First, manifold post text should not stand alone but accompanied by pictures, video, or link.People tend to skip the post of text because it is not interesting.

In addition,it is difficult to convey the message with the text because Facebook will cut the text that is too long.So as much as possible to avoid text without the media.

Meanwhile, if you are using video, make sure your video is uploaded on Facebook. Avoid putting the video link from YouTube.

Why?


See the following picture:

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Facebook is known as a bit 'cunning' in this affair.They deliberately lowering the reach of YouTube videos when posted to Facebook.

Instead, the videos uploaded directly to Facebook to get more range, comment, like, and share.

The third, post an image.

For a more optimal size of the image you are using should approach the square, or in the form of a square. The minimum image size is 472 × 394 px. More than that is not a problem, but not to less.

 A larger image will automatically be reduced without cutting parts.

The latter, to post a link

Links are getting the best engagement on Facebook usually have size landscape pictures (extends to the side).

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So, if you are creating content on a website make sure the picture has a minimum size measuring 470 x 246 px.More than that is not a problem,as long as the ratio remained close.

Then, the type of post which is best?

Actually, it depends.

Depending on the weight of the contents.Post on social media, including Facebook, in general, can not be too weighty. Image contains very little information, as well as text.


Even video on Facebook averaged only seen in less than 30 seconds:

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So, if your item is only a brief information, entertainment, notifications, and the like, then use a photo or video.

But if the weight is high, do not.


For a high weight content and length, publish on your own website and then post the link to Facebook.

What is the best time to post on Facebook?

Again, it depends.Depends who your audience.

Are they people who are active on Facebook all day or just a night? Are they active on weekdays or weekends?
The active hour might look like this,specific categories are:

• Student : Weekday, evening
• Workers: Weekends, nights
• Housewives: Weekdays, noon

Once again, it just  might .


To know for sure, continue reading to step 7 below.

6.Search and participate in the group that was popular in your industry:

After 3-5 days regularly publishes a post on a Facebook Page,you will realize that no one is reading.Nothing gives like, there is nothing to share.

Empty.

In this stage, there are two ways that are usually performed by practitioners of social media marketing newbies:

• Give up
• Insists publish content every day, waiting for a miracle

Oh there is one more.Using advertising.But that we will discuss later.Essentially, if at this stage you simply publish content without doing another strategy then there will be no progress at all.Despite your great content.

It was a mistake in social media marketing that is the most common.

The sixth step is the solution.To let others know us, then we should go to a place that a lot of people can be found.Namely group.

To find a group that suits your business, use one of the following keywords:

• "Groups named [name industry]"
• "Groups about [industry name]"
• "Groups joined by people who like [industrial/page/other keywords]"

Find a few that had a lot of members ...But not the contents of spam.

The characteristics of a great group:

• Often there is a question and answer
• Every post a lot like/comments
• Members often share information in the form of text/image/link
• No posts were unrelated.

Because some groups are 'closed', then inevitably you must first join to many groups.Then if it turns ugly, straight out.Then once again join do?

Direct sale?Do not.Never ever.

Well ...

Facebook group today that most of the contents is spam.Especially groups that are not maintained by their owners.While it's a great group of owners definitely tight.If there is a sale, immediately kicked out.Once kicked, then you will not be able to rejoin the group.

Therefore, do not (directly) promotion (promote your product or business).

What you should do is to share information, guides, and other useful reading for members of the group.During the first 1-5 days without a single link.

After a few days, once known, then get them to like your page.


One of the fastest ways to get a positive response from members of the group is to share a guide to specific problems are packed in ebook (PDF).

7. Analysis of the performance of your own page:

Now, after more than a week to make a post on the page routinely AND participate in a group, you will begin to get interaction.You will be aware that there is a post that is getting a lot like/comment/share, there is also a little.It was not due to chance.

There is some kind and fill the post more attractive to others.There is also less attractive.

Here's what you need to learn.To be able to get a lot of like, share, comment, visitors, buyers, then you should always make a post that interests them.Therefore, we have to do an analysis.


Its location on the 'Insights' is:

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This is where it is located all the information you need to know.

There are a few things you need to analysis:

1. Today what is most followers online
2. What time they are online
3. Post which ones get the most reach and engagement
4. Post which of your competitors are getting the most engagement

To get the data from rivals, you can enter this menu:

• Insights > Posts > Top Posts From Pages You Watch > Add Pages

Once you know what is the popular and what is the best time, now you can do a plan for the future content.

8. Optimize page for the search engines:

Actually I should put this point at the outset.After manufacturing of page.But the problem is, many people have precisely the wrong focus.They are obsessed with their SEO to page, so your profile become so messy.

So remember the principle...Do not do SEO overkill on Facebook Page.

Comfort and convenience users in exploring the information remains the primary.Based on these principles, these SEO tips for Facebook Page:

Name of the page:

Page name must exactly match the name of your brand.But if your name could be added to keywords,then add.For example I have the photography services under the name 'Abdullah'.Then my page name can I make so 'Abdullah Photography".

Thus,the page will be ranked higher when someone is looking for photography services through Google and its search Facebook itself.

I know examples are not good :-D :

For example I have a website creation service named 'Abdullah'.Because you want to enter a keyword, the name I pushed so 'Website Creation - Abdullah'.

Strange is not it?

Bottom line, make sure the name of your page is not somewhat forced.

Do not also use frills such as: service, sales, purchase, etc. (example: Photography Services Abdullah).Although SEO really is better, but the name of this page as it will make your business become less professional impression.

URL

Just as the page name,URL is the first choice for brand names.If it turns URLs brand name is not available, normally we would add one word in front or behind.Here we use the keyword.

As examples, the URL 'Abdullah' is certainly not available so I can use the 'AbdullahPhotography".

Or you can use local keywords .

For example in Google Keyword Planner no search results are pretty much for the keyword "website creation services asli".

Urdu asli stand for ''Real & Official''

Based on this, I can be a URL "AbdullahAsli".The local keywords containing the name of the region.

About:

To Facebook Page, about=meta description.

So just like the rules of the meta description in the manual on-page SEO:

• Contains 1 keyword
• Exciting, able to invite click

Addresses and telephone numbers:

It is mandatory, but often forgotten.

In local SEO, addresses and telephone numbers are huge ranking factor.

So when someone is looking for a local business by keyword (containing the name of the area), then the Facebook Page you will get a high ranking.

In addition to SEO, the columns about you too will be like this:

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Backlinks:

Let's think realistically.

There are several reasons why we should not have to bother with the affairs of a backlink on a Facebook Page.This is not your website, the better you take the time and effort to optimize your own website.Facebook Page is normally difficult to get high rankings,I personally had several times sought so that a Facebook Page to get high rankings in Google.

It could...But soon will go down again.

This is because the algorithm in Google's Facebook Page is not stable.So the only backlinks you post is from your own website to the Facebook Page. Do not have too much trouble.

Facebook Notes:

This is it.

If you seriously want to utilize Facebook Page to bring visitors from Google, then Facebook Notes is the answer.

Well ...

Facebook Page is just a one page.So normally you can only get high rankings for one main keyword (and some derivatives keywords).Well, by making articles in Notes we can target other key words.This means that by making a few notes then you can get high rankings for many keywords.

But notice three things:

• Do not be too focused on making content on Facebook, once again this is not your website
• Do not target keywords with high competition, means that competition is VERY low
• Always put a link of notes to your website and Facebook Page

Those are some things SEO related to Facebook Page.

To start making notes on a Facebook Page, go to Settings> Apps> Add App button click on the Notes. After that,you have approximately done.
Make notes on Facebook

Lastly, remember two things:

• Do not excessive optimization
• Do not be too dependent on traffic from search engines.

9. Use Facebook Ads, these few quick tips:

Actually guidelines on Facebook Ads will be discussed in another article, but as I am sure you would want to advertise then I discussed briefly.

1. Do not 'boost' post already published. Create a 'dark post' through the power editor
2. Use images that are relevant to your message, not just interesting
3. Use audience from another page as the target interest
4. Target audience is very specific the more specific the better for your first ad
5. Replace remarketing pixels and pixel conversion tracking on your website
6. Learn copywriting , compulsory
7. Always tell what they have to do (click, buy, download, etc.), And why they should do that
8. If you have a small budget, prioritizing news feed Advertisement
9. Always make more than one variation for copy, images, and targeting, do split testing
10. Should avoid direct selling, give them the benefit of (the reasons discussed in step 10)

That's 10 quick tips for you.

If this is the first time you heard these terms before, are reasonable.Please learn more about Facebook Ads until you are ready.

10. Perform a soft sell, not a hard sell. this way

It's one of the mistakes in social media marketing the most fatal.Whatever strategy you use, though with ads, if you do a hard sell then it almost certainly will fail (unless remarketing, usually).This is because people who are active on Facebook are generally not to buy something.

Imagine,

People who are on Facebook to look at pictures of their families and friends. Then look at the ads that offer products.With such a short ad, whether they had absolutely no intention of buying will be persuaded?

Not at all.

That is why Facebook Ads known can not generate sales.In contrast to Google AdWords where the person conducting the search with specific keywords you really want to buy something.Therefore in Facebook is much better if you do soft selling.

How, by giving something.

For example:

• ebook
• content guide
• Video / webinar
• coupon discounts

But we will not give it to them for free.Rather exchanged their contacts. Email or phone number.This is our goal, to get contacts of those who have an interest in your product/service.Although now not ready to buy.Thus, in another day we could do back "remind" them.So that when they are ready, they will buy.

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What Abdullah Says At The End?

We have already discussed the 10 steps to start the promotion on Facebook. You can now directly start of the first stage, which is looking for 5 rivals.

Before we end, there are some things I need to remind you again.

• Your website is much more valuable than Facebook Page
• This social media, you need air-social-ization
• Never do a hard sell on Facebook
• Learn the concept of copywriting before you start advertising

Furthermore, please refer to the other chapters that have not you read in the series of this guide to social media marketing:

• Chapter No.1
• Chapter No.2
• Chapter No.3

Thank You!