Linkedin is a fundamental professional social network,however, do not always use it correctly.This occurs with the extract, a section of vital relevance to position our profile in this network, but that is not always given the relevance or properly completed.
Linkedin is the most important of all professional social networks in currently numbers (January 2016) is already above the 400 million users of which 100 million are monthly active.
So, it is a network that must take into account to develop our personal brand, and although Linkedin in Pakistan has a penetration still very low,the trend is upward.
When creating our profile on Linkedin is important to complete each of the sections for greater visibility within the network itself face to others, but there is a section which is key in our profile, it is the extract.
What is Extract Linkedin and why is it so important?
The extract is a virtually exclusive section of Linkedin respect to other social networks, the fact that there does not required to be used,in fact you can hide or move,however it is more advisable to use.
60% of Linkedin profiles do not contain extract.
The reasons for deciding to include and complete the extract in this professional social network are:
- Position Searches:
Within this network to work any keyword search match what we have included in the extract allow to show results our profile, hence also how important it is to choose our keywords well and include them here to show the results of any coach/recruiter and thus better position when opt Linkedin to employment.
- Attractiveness:
Serves hook for third parties through this quick read interested in your profile and want to read the rest completely, therefore facilitates contact.
- Promotes Action:
In your statement you read enable who perform some action.
An example:If your blog or website to include an objective would be to get arouse interest in users to visit your blog, if you attached a multimedia document as a Slideshare who displayed. In this way we will be generating interaction and greater empathy with those who read our extract.
Then I'll tell you how to write the extract.
14 Tips for Writing Extract Linkedin:
Now that you know how relevant it is and some of the advantages we will see some tips for writing Linkedin extract properly.
1. Professional Position
You must make it clear in which sector you move, what you spend and what positions you are playing your career.
2. Speak in the first person
Look for the proximity to the reader, connect to it. Go to the reader in the first person and reinforces this message, which makes it more personal and direct .
3. Expertise
Enter those are your best skills and abilities in the development of your work, that for which excel playing something.
4. Achievements
Mentioning the achievements carried out in the reader provides an extra security and confidence in your abilities.
Do not you add a list is necessary, concentrate on the most important to achieve your goals in Linkedin.
5. Do not talk just about you
Mentions another, people with whom you have been able to collaborate or for which you work, you will provide one collaborative and open vision to others about you.
6. Humanize
It includes values and adjectives that from a professional point provide a more personal vision of you and how you are.
7. Experiences
Tells about events that have happened in your career,both positive and negative, and put emphasis on how you overcome.
8. Communicate with passion
You must make the person feel that you are reading the right words what motivates you, what you feel more satisfied and proud of your work.
If you do not put interest in writing not ask him to reading your Linkedin extract that does.
9. Professional Objectives
Write clearly and directly what your aspirations, expectations and goals professionally. This could be at the end of the extract.
10. Call to Action
Enter in the extract text directs the reader to take action . You can be on your website or blog, also a text that indicates you're looking for work (indirectly) and that fosters contact.
11. Storytelling
As for the text, you must extract Linkedin write like a story with a headline, a brief intro, a development of the main ideas and finally a farewell recalling some main idea.
In addition, text editing make use of paragraphs, spaces, symbols etc. for viewing and reading more enjoyable.
12. Keywords
Previously defined keywords for which you want to be found in Linkedin , keep in mind that terms for it to seek recruiters, coaches and headhunters among others. Once defined, include them along the extract can also use synonyms.
13. Harnessing the character limit
At this point I have to say that the 2,000 characters of that you have to use not necessarily have to exhaust them,nor to waste.
You can exhaust the maximum characters using, as I said in the previous tip, an edition of attractive text to read.
If the reader is interested in knowing you will read to the end and want to have more information in the extract, if on the contrary not hooked on the front lines will not continue reading and go to your profile.
So my advice is to put the most remarkable and appealing to you on the frontlines of the extract and the other information input then extend yourself without fear.
14. Add multimedia content
For some time Linkedin is enhancing the visual content and allowing attach all types of multimedia content .
So, for example you can add links to presentations or projects that will serve to reinforce your message, achieve greater attraction and an extra outstanding information from you.
In short,these are some of the main tips that you should keep in mind when writing your statement of Linkedin,you add some more? If you want you can take a look at my statement on Linkedin for ideas.
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