7 Most Common Mistakes That Cause Failure of Social Media Marketing Strategy

Chapter No.2 ERRORS OFTEN OCCUR IN SOCIAL MEDIA MARKETING:

Social Media Marketing is something I know a little bit.What I learn from blogging here I revealed my own personal imaginations and observations.In other words this termed as ''Blogging''.Because blogging is about to learn not to earn,so lets come to the point.In Chapter No.1 we have studied Social Media Marketing Strategy To Build Your Business Brand,here I explain 7 most common mistakes that cause your failure in Social Media Marketing.

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Social media was crazy.

If we see the big brands that have an account in social media, they have a lot of like and retweet every time publish a new post.

In addition, many people who claim to successfully use Facebook, Twitter, BBM, etc.to sell.From there we are interested ...But when we were tried, the results were disappointing.

Already create account/page, his profile is complete, it has a lot of interesting content, but followers still in the hundreds.Or already have a follower but a buyer has not increased.


In order not to be disappointed with a social media marketing strategy you.Let's see what mistakes are often done in social media.

1 Expect Direct Sales From Social Media:

Last time you open the application Facebook, Twitter, or Instagram in smartphones, what is your goal?

Want to buy something ...Or just look at pictures of friends and family?

Usually the latter.

Just look at this picture:

94% use social media for the purpose of family and friends. Whether that view photos, chat, or read status.

In fact, 62% feel social media does not influence their decision to buy.As it's a fact.So if you are active in social media as a brand,do not expect your accounts are updated 10 times a day can directly increase sales.

Wait a minute…

If it was like that, then why there are many accounts of the social media brand that managed to get many followers?

Here's why:

Solution Mistake # 1:

We already know that most people use social media instead of directly buying. Although there is also a small instantaneous direct purchase,the term 'impulse buyer'.

But only a small fraction,very small.

Therefore, our goal is active in social media is not to sell.

But rather to build the brand 

Social Media is not to generate direct sales, but the reputation and to build brand.
— Abdullah Malik (@MrAbdullahMalik) February 18, 2016

Indeed,Facebook and his colleagues are not active in generating sales, but social media could get them to know and feel close to us.

This is what in the long term will have a positive impact.

Now, look again accounts of successful brand using social media. What are they doing there?

2 Always Talk About Yourself:

Actually,this is not only the second error often occurs in social media marketing, throughout the marketing strategy is also like this.

But we focus first into social media.

First of all, before we discussed about what the heck are people doing in social media.

Most (almost all) for friends and family.


More details, here's what we do in social media:

See the list.

Of the 10 most popular use, if there are "looking for the latest products sold by company X"?There is no.They do not care about us.

They stopped to social media for news about friends or family, or look for interesting content.


So, if you every day just to make a post about the latest products, product price list, and the like, there will not be attracted to you.

Solution Mistake # 2:

Do not fight the current.

We already know what is sought by people on social media.Provide what they are looking for.

One of them, compelling content.

Because nobody wants to know about your business, you need to create content that appeals to them.By doing so, then your account is eligible to be follow.

3 Assuming The Content Is King:

"Content Is King",this phrase we often encounter in other marketing areas. Because it is true, impossible without quality content can get great results.

In different social media.

Quality content is important, very important.

But there are more important....The context of the content.

Context  is something behind an incident, idea, statement, or the idea that everything is connected and can be clearly understood.

In mistake number 2 had been mentioned that one use of social media is to get interesting content.

But it is not just interesting.

If only interesting  anyway , we take funny pictures of sites like 9GAG or video ads that make Thailand have also moved right.Many are going to give a share, like, retweet ... because it attracts.

But whether this is a positive impact on marketing?

No.

Quite the contrary.

If what we share through social media is not appropriate to the context, then the people who are interested in is not the right target.That comes precisely those who are not interested in buying your products or use your services.


Although many like/follower, but useless.

Solution Mistake # 3:

Create a buyer persona.

Buyer persona is the profile or picture of the people who would be interested and able to buy from you.

For example, if you market your fitness supplement products, then his persona are the people who regularly to the gym to train the muscles. Not other people.

After that, find out what content they are interested.


Do not make too common content, especially content of interest to your buyer persona.

4 Use Social Media The Wrong Way:

Try impregnated moment:

Social media ... Social media ...
Media where people ber of socialization.

That is, in social media marketing you also need to socialize with other people. Not just the posts themselves into their own account.

This is the most common mistakes made by people who are new foray into social media marketing ... just make a post, without socializing.

Imagine ...

If you do not have traffic from the outside, yet has followers, and that you do every day just to create new content without socializing out.

Like screaming in an empty room.


Will not be heard by other people, how to pull any of your content.

Solution mistake # 4:

Most people doing social media marketing with the aim to get traffic, which ends into buyers.

If you've got other traffic sources, such as blogs / websites, advertising, etc. then makes social media a place to communicate with them, it does not matter.

But if the goal to get traffic, you have to socialize....Outward and inward.

Socializing outside means we are looking for a person in a lot of social media, such as Facebook Groups for example.

This is what we did there:

• Creating an interesting post
• Answering the questions of others
• Discussing useful
• Invite them to your place

Thus, you will start getting traffic and follower.

While socializing in our means to communicate with people who write comments and mention to your account.Show that you are human and not a robot.

5 Using a Sneaky Way To Get Followers And the Like:

There are people who sell a follower on Twitter and like in Facebook at a very cheap price.


Like this:

Actually this is not a fraud, they really will give you hundreds, even thousands of followers and like on Twitter and Facebook with the price of Rp 50ribu.

Tasty right? absolutely not.

Here's why:

Facebook has an algorithm that analyzes the level of interaction between a page with those me-like the page.

If you buy followers,people you bought it not at all attracted to you. They will not interact at all.Well, when interaction was lower then the algorithm will automatically assume that your page is spam.

After that, the entire post you will never enter their News Feed.Everything ter-filter automatically.


In other words, if you buy a like on Facebook means you kill your own page.

Solution Mistake # 5:

Do not buy like and follower.


Look follower in a legitimate way, is to create compelling content.Do not search follower who would be interested in your content.

6 Using the 4P Principle,Not 4E:

What's that, 4P 4E?

4P, or other terms of the marketing mix or marketing mix, this:

• Product
• Price
• Promotion
• Place

Marketing mix is ​​a method that we use to identify, where the hell "position" of our business when viewed from four points.By knowing the position, then we can plan the right marketing strategy.

Whenever there is a class on marketing, 4P's definitely taught.

Unfortunately, many people wrongly arrested ...

They assume that when doing marketing in social media (and other media) they have to talk about 4P:

• Product: talking about the benefits of its products
• Price: tell the price of the product, giving discount
• Place: tell a store location
• Promotion: invite them to buy

This is 100% false.


If you do this in social media, there will be no one cares.All followers will go.

Solution Mistake # 6:

4Ps was only done behind the scenes, not to be communicated directly to others.

Instead, do 4E:

• Engage: Get them to interact
• Educate: Create content to inform, educate helpful
• Excite: Create content that keeps them excited to have them back again to you
• Evangelize: For them to recommend your product to others

When you manage to do four things, then your social media marketing strategy successful.

7 Social As The Only Media Marketing:

Suppose you've got 100 thousand followers on Twitter.

Cool ...But what happens when something is going on with your account.

What if your account is closed by Twitter?

Or how about Twitter (and Facebook) a time so the place is no longer effective to market your business?Figures 100 thousand was so useless.

Worse yet, you do not have direct contact against the 100 thousand people. If you no longer use Twitter, you can not move them to another place.

Social media does not allow you to get in contact them.

Imagine if you are used to getting a buyer of social media, your main source of income from social media. Then instantly in one day lost all.You will repeat again from zero.


That's the biggest downside of social media.

Solution Mistake # 7:

In online marketing, we know the four types of media:

• Owned media: ours completely. Eg website, email lists, blogs
• Paid media: paid ads
• Earned media: loyal customers who recommend your business
• Rented media: social media (Facebook, Twitter, etc.)

We only joined in social media,rented space (rent).People who follow you there is not yours, they are people of Mark Zuckerberg.

You should be aware that the media paid and rented it just a means to develop owned and earned media,media that is 100% yours.

Social media is only used by us to build the brand.

Do not let you and your customers assume that social media was the 'home' you.Create your own website (owned media),and take them there.

Do not do this:

• Looking for buyers 'immediate' in social media
• Using FB Ads to immediately find a buyer
• Create content only in social media
• Open a "store" in social media

Do this:

• Waking brand in social media
• Use FB Ads to get their contacts
• Create content on its own website, use social media as a distribution
• Bring people who want to buy to your website

In essence, develop your own owned media. Do not 100% count on a place that does not belong to you.



And ultimately owned media should be greater than the rented media.

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Now it's time to do right

You are already aware of the 7 most common mistakes in social media marketing, it is time we learn more about the correct strategy.


In chapter 3,we will discuss 60 strategies to increase social media follower in: Facebook, Twitter, and Instagram.