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Monday, May 02, 2016

Guranteed 14 Tips For Writing 'Extract' LinkedIN

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Linkedin is a fundamental professional social network,however, do not always use it correctly.This occurs with the extract, a section of vital relevance to position our profile in this network, but that is not always given the relevance or properly completed.


Linkedin is the most important of all professional social networks in currently numbers (January 2016) is already above the 400 million users of which 100 million are monthly active.

So, it is a network that must take into account to develop our personal brand, and although Linkedin in Pakistan has a penetration still very low,the trend is upward.

When creating our profile on Linkedin is important to complete each of the sections for greater visibility within the network itself face to others, but there is a section which is key in our profile, it is the extract.

What is Extract Linkedin and why is it so important?

The extract is a virtually exclusive section of Linkedin respect to other social networks, the fact that there does not required to be used,in fact you can hide or move,however it is more advisable to use.
60% of Linkedin profiles do not contain extract.
The reasons for deciding to include and complete the extract in this professional social network are:
  • Position Searches:
Within this network to work any keyword search match what we have included in the extract allow to show results our profile, hence also how important it is to choose our keywords well and include them here to show the results of any coach/recruiter and thus better position when opt Linkedin to employment.
  • Attractiveness:
Serves hook for third parties through this quick read interested in your profile and want to read the rest completely, therefore facilitates contact.
  • Promotes Action:
In your statement you read enable who perform some action.
An example:If your blog or website to include an objective would be to get arouse interest in users to visit your blog, if you attached a multimedia document as a Slideshare who displayed. In this way we will be generating interaction and greater empathy with those who read our extract.

Then I'll tell you how to write the extract.

14 Tips for Writing Extract Linkedin:

Now that you know how relevant it is and some of the advantages we will see some tips for writing Linkedin extract properly.

1. Professional Position

You must make it clear in which sector you move, what you spend and what positions you are playing your career.

2. Speak in the first person

Look for the proximity to the reader, connect to it. Go to the reader in the first person and reinforces this message, which makes it more personal and direct .

3. Expertise

Enter those are your best skills and abilities in the development of your work, that for which excel playing something.

4. Achievements

Mentioning the achievements carried out in the reader provides an extra security and confidence in your abilities.

Do not you add a list is necessary, concentrate on the most important to achieve your goals in Linkedin.

5. Do not talk just about you

Mentions another, people with whom you have been able to collaborate or for which you work, you will provide one collaborative and open vision to others about you.

6. Humanize

It includes values ​​and adjectives that from a professional point provide a more personal vision of you and how you are.

7. Experiences

Tells about events that have happened in your career,both positive and negative, and put emphasis on how you overcome.

8. Communicate with passion

You must make the person feel that you are reading the right words what motivates you, what you feel more satisfied and proud of your work.

If you do not put interest in writing not ask him to reading your Linkedin extract that does.

9. Professional Objectives

Write clearly and directly what your aspirations, expectations and goals professionally. This could be at the end of the extract.

10. Call to Action

Enter in the extract text directs the reader to take action . You can be on your website or blog, also a text that indicates you're looking for work (indirectly) and that fosters contact.

11. Storytelling

As for the text, you must extract Linkedin write like a story with a headline, a brief intro, a development of the main ideas and finally a farewell recalling some main idea.

In addition, text editing make use of paragraphs, spaces, symbols etc. for viewing and reading more enjoyable.

12. Keywords

Previously defined keywords for which you want to be found in Linkedin , keep in mind that terms for it to seek recruiters, coaches and headhunters among others. Once defined, include them along the extract can also use synonyms.

13. Harnessing the character limit

At this point I have to say that the 2,000 characters of that you have to use not necessarily have to exhaust them,nor to waste.

You can exhaust the maximum characters using, as I said in the previous tip, an edition of attractive text to read.

If the reader is interested in knowing you will read to the end and want to have more information in the extract, if on the contrary not hooked on the front lines will not continue reading and go to your profile.

So my advice is to put the most remarkable and appealing to you on the frontlines of the extract and the other information input then extend yourself without fear.

14. Add multimedia content

For some time Linkedin is enhancing the visual content and allowing attach all types of multimedia content .

So, for example you can add links to presentations or projects that will serve to reinforce your message, achieve greater attraction and an extra outstanding information from you.
In short,these are some of the main tips that you should keep in mind when writing your statement of Linkedin,you add some more? If you want you can take a look at my statement on Linkedin for ideas.

Tuesday, March 08, 2016

Learn Facebook Marketing: 10 Steps to Start Promoting Your Business on Facebook

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Facebook is changing rapidly from year to year.

If you regularly use Facebook are undoubtedly aware.Tutorials effective Facebook marketing is likely 2-3 years ago is now no longer valid.

Or worse, actually harmful.

The problem is the movement of information online in Pakistan at this time is still slower than outside, so guides are expired are still common.There are more…Now when talking about Facebook marketing, we always think 'Ad-Commercials'.

However, before the ads are still there you MUST be prepared first.

That's what this guide is made.

You will learn what steps you should do in the modern world of marketing and Facebook, so your strategy so perfect.

1. Find 5 page belonging to your rival brand on Facebook:

Here's the problem:

People who are just starting to Facebook usually directly "rough play".That is, they do not know anything about Facebook. What to do, what is liked by others, what is effective for their business.

But yet nothing has been made many posts ...Yet nothing has been advertised.

However,if you do not know anything, even using the services of advertising agencies in Facebook was going to be ineffective.You alone must know (or a minimum of one person).

Therefore, the best way to learn is to see and imitate what is effective in your own industry.

It's a way to look for:


Enter "Pages about [industry] that are liked by my friends" in the Facebook search field. The results are as shown below.


Facebook will show the page in a topic you enter, and are popular among your own friends.

Click on 'See more', here's your rival.

Search as much as you think is most similar to your business. Ignore the little follower or followers lot but nothing like & comment.
Then, learn this:
  • What kind of post that gets a lot like
  • How often do they publish a new post
  • What time post that gets a lot like
  • Photos, cover, and other profile completeness
And others ... there is still much we can learn.
Most importantly, when it will be making an ad, then you can target people like me-you page's rivals.Thus, his ads so targeted and cheaper.

2. Create An Interesting Page:

On Facebook, the page as you shop.

If the store is ugly, no one will ever come.

First, go to this link to create a Facebook Page. Then select the appropriate category. Serious. Different categories can be different given feature.

In addition it would be strange to be seen if it does not fit.

If still not convinced take a look at the category page of your rivals earlier.

Second, enter the name of your brand.

These tips naming page which usually makes people wrong:
  • Use your brand name, point
  • Do not use the type of products / services as a name (eg: "the contractors")
  • A short, 2-3 word most optimal. Separated by spaces
Third, fill out your profile ranging from URLs, descriptions, photos, cover, and other information. Follow these tips:
  • Profile picture: use a logo with a high resolution, do not use an unclear image
  • Cover: use an interesting image with high resolution, do not use any images from the internet
  • About: describe your business briefly and attractive, eliminate the word rambling
  • Please complete all information on the Info tab, complete as
When making new page, you will be asked directly advertise.Do not.It is not time yet.Even so, you can enter data on your audience now.

3. Know and specify the target audience of your candidate:

In the marketing world, we already knew that targeting one group of audience is much more effective than the all too common. It's hard to make a strategy that can be effective for all people.

It will be useful when you create content.The most fatal error here usually use inappropriate language create their own target audience.

Example:

A business, its target audience is people aged 35+.

But, then on their Facebook posting aimed at young people.For example, using slang, or create funny pictures.

Inappropriate, right?

It was the simplest form.In essence, we have to provide what is appropriate and appealing to the target audience of our own.

Fortunately, with Facebook we can easily recognize who the audience that we seek.The trick again by utilizing rival brand.


The key word: "Interests liked by people who like [page name]"


Hmm ... so the people we are targeting a religious person, dear mother, like soccer, studied psychology, and love to draw.When creating content, if you discuss these things, the number of his like will be more.

The keyword 'interests' can also be changed, for example:
  • Movies
  • Books
  • Restaurants
  • Places
  • Public figures
  • Organizations
etc. Anything can

If the page you already have a lot of like, can also use your own page to make it more accurate.

4. Optimization of a website to Facebook:

If you've already talked about Facebook marketing, you should now have its own website.If not, immediately.Doing online marketing without a website is like slow suicide.

Ok, enough to brass tacks.


You must have seen websites that when shared on Facebook look like this:


The image is dim, unrelated, or appearing not the main image.So different from the original title, the description is not clear.

It was one of the consequences of non-optimized website.We want that when our website is shared, everything fits. The picture is right, good resolution, and has a title and description.

This is so that more and more visit our website.


For that, there are some "meta tags" that you need to put on the website. Precisely in the <head>.

Confused?

Do not understand what this means?Do not worry.

If you're a WordPress user, install the plugin called Yoast SEO,and Blogger can use more precise SEO Pack from Google to their default XML template.From this plugin we can set meta tags mentioned above more easily.

If you are not a user of WordPress and HTML do not understand the language at all, the easiest way is send this article to your website developer.


After that, the test in the Open Graph this Debugger.

5. Understand tips to make a good post on Facebook:

At Facebook, we can not make the post too much in a day.

The reason there are two:
  • Post more than 2x a day will get less like
  • Each post must be qualified, it is difficult to make a lot of quality post in a day
More details we have discussed in the guide to improve likes on Facebook here.

Therefore, every post you have to think carefully.


Here are some tips.

Tips for each type of post (text, images, video, links)

First, manifold post text should not stand alone but accompanied by pictures, video, or link.People tend to skip the post of text because it is not interesting.

In addition,it is difficult to convey the message with the text because Facebook will cut the text that is too long.So as much as possible to avoid text without the media.

Meanwhile, if you are using video, make sure your video is uploaded on Facebook. Avoid putting the video link from YouTube.

Why?


See the following picture:


Facebook is known as a bit 'cunning' in this affair.They deliberately lowering the reach of YouTube videos when posted to Facebook.

Instead, the videos uploaded directly to Facebook to get more range, comment, like, and share.

The third, post an image.

For a more optimal size of the image you are using should approach the square, or in the form of a square. The minimum image size is 472 × 394 px. More than that is not a problem, but not to less.
 A larger image will automatically be reduced without cutting parts.

The latter, to post a link

Links are getting the best engagement on Facebook usually have size landscape pictures (extends to the side).


So, if you are creating content on a website make sure the picture has a minimum size measuring 470 x 246 px.More than that is not a problem,as long as the ratio remained close.

Then, the type of post which is best?

Actually, it depends.

Depending on the weight of the contents.Post on social media, including Facebook, in general, can not be too weighty. Image contains very little information, as well as text.


Even video on Facebook averaged only seen in less than 30 seconds:


So, if your item is only a brief information, entertainment, notifications, and the like, then use a photo or video.

But if the weight is high, do not.


For a high weight content and length, publish on your own website and then post the link to Facebook.

What is the best time to post on Facebook?

Again, it depends.Depends who your audience.

Are they people who are active on Facebook all day or just a night? Are they active on weekdays or weekends?
The active hour might look like this,specific categories are:
  • Student : Weekday, evening
  • Workers: Weekends, nights
  • Housewives: Weekdays, noon
Once again, it just  might .


To know for sure, continue reading to step 7 below.

6.Search and participate in the group that was popular in your industry:

After 3-5 days regularly publishes a post on a Facebook Page,you will realize that no one is reading.Nothing gives like, there is nothing to share.

Empty.

In this stage, there are two ways that are usually performed by practitioners of social media marketing newbies:
  • Give up
  • Insists publish content every day, waiting for a miracle
Oh there is one more.Using advertising.But that we will discuss later.Essentially, if at this stage you simply publish content without doing another strategy then there will be no progress at all.Despite your great content.

It was a mistake in social media marketing that is the most common.

The sixth step is the solution.To let others know us, then we should go to a place that a lot of people can be found.Namely group.

To find a group that suits your business, use one of the following keywords:
  • "Groups named [name industry]"
  • "Groups about [industry name]"
  • "Groups joined by people who like [industrial/page/other keywords]"
Find a few that had a lot of members ...But not the contents of spam.

The characteristics of a great group:
  • Often there is a question and answer
  • Every post a lot like/comments
  • Members often share information in the form of text/image/link
  • No posts were unrelated.
Because some groups are 'closed', then inevitably you must first join to many groups.Then if it turns ugly, straight out.Then once again join do?

Direct sale?Do not.Never ever.

Well ...

Facebook group today that most of the contents is spam.Especially groups that are not maintained by their owners.While it's a great group of owners definitely tight.If there is a sale, immediately kicked out.Once kicked, then you will not be able to rejoin the group.

Therefore, do not (directly) promotion (promote your product or business).

What you should do is to share information, guides, and other useful reading for members of the group.During the first 1-5 days without a single link.

After a few days, once known, then get them to like your page.


One of the fastest ways to get a positive response from members of the group is to share a guide to specific problems are packed in ebook (PDF).

7. Analysis of the performance of your own page:

Now, after more than a week to make a post on the page routinely AND participate in a group, you will begin to get interaction.You will be aware that there is a post that is getting a lot like/comment/share, there is also a little.It was not due to chance.

There is some kind and fill the post more attractive to others.There is also less attractive.

Here's what you need to learn.To be able to get a lot of like, share, comment, visitors, buyers, then you should always make a post that interests them.Therefore, we have to do an analysis.


Its location on the 'Insights' is:


This is where it is located all the information you need to know.

There are a few things you need to analysis:
  1. Today what is most followers online
  2. What time they are online
  3. Post which ones get the most reach and engagement
  4. Post which of your competitors are getting the most engagement
To get the data from rivals, you can enter this menu:

  • Insights > Posts > Top Posts From Pages You Watch > Add Pages
Once you know what is the popular and what is the best time, now you can do a plan for the future content.

8. Optimize page for the search engines:

Actually I should put this point at the outset.After manufacturing of page.But the problem is, many people have precisely the wrong focus.They are obsessed with their SEO to page, so your profile become so messy.



So remember the principle...Do not do SEO overkill on Facebook Page.



Comfort and convenience users in exploring the information remains the primary.Based on these principles, these SEO tips for Facebook Page:

Name of the page:

Page name must exactly match the name of your brand.But if your name could be added to keywords,then add.For example I have the photography services under the name 'Abdullah'.Then my page name can I make so 'Abdullah Photography".

Thus,the page will be ranked higher when someone is looking for photography services through Google and its search Facebook itself.

I know examples are not good :-D :

For example I have a website creation service named 'Abdullah'.Because you want to enter a keyword, the name I pushed so 'Website Creation - Abdullah'.

Strange is not it?

Bottom line, make sure the name of your page is not somewhat forced.

Do not also use frills such as: service, sales, purchase, etc. (example: Photography Services Abdullah).Although SEO really is better, but the name of this page as it will make your business become less professional impression.

URL

Just as the page name,URL is the first choice for brand names.If it turns URLs brand name is not available, normally we would add one word in front or behind.Here we use the keyword.

As examples, the URL 'Abdullah' is certainly not available so I can use the 'AbdullahPhotography".

Or you can use local keywords .

For example in Google Keyword Planner no search results are pretty much for the keyword "website creation services asli".
Urdu asli stand for ''Real & Official''

Based on this, I can be a URL "AbdullahAsli".The local keywords containing the name of the region.

About:

To Facebook Page, about=meta description.

So just like the rules of the meta description in the manual on-page SEO:
  • Contains 1 keyword
  • Exciting, able to invite click

Addresses and telephone numbers:

It is mandatory, but often forgotten.

In local SEO, addresses and telephone numbers are huge ranking factor.

So when someone is looking for a local business by keyword (containing the name of the area), then the Facebook Page you will get a high ranking.

In addition to SEO, the columns about you too will be like this:

Backlinks:

Let's think realistically.

There are several reasons why we should not have to bother with the affairs of a backlink on a Facebook Page.This is not your website, the better you take the time and effort to optimize your own website.Facebook Page is normally difficult to get high rankings,I personally had several times sought so that a Facebook Page to get high rankings in Google.

It could...But soon will go down again.

This is because the algorithm in Google's Facebook Page is not stable.So the only backlinks you post is from your own website to the Facebook Page. Do not have too much trouble.

Facebook Notes:

This is it.

If you seriously want to utilize Facebook Page to bring visitors from Google, then Facebook Notes is the answer.

Well ...

Facebook Page is just a one page.So normally you can only get high rankings for one main keyword (and some derivatives keywords).Well, by making articles in Notes we can target other key words.This means that by making a few notes then you can get high rankings for many keywords.

But notice three things:
  • Do not be too focused on making content on Facebook, once again this is not your website
  • Do not target keywords with high competition, means that competition is VERY low
  • Always put a link of notes to your website and Facebook Page
Those are some things SEO related to Facebook Page.

To start making notes on a Facebook Page, go to Settings> Apps> Add App button click on the Notes. After that,you have approximately done.
Make notes on Facebook

Lastly, remember two things:
  • Do not excessive optimization
  • Do not be too dependent on traffic from search engines.

9. Use Facebook Ads, these few quick tips:

Actually guidelines on Facebook Ads will be discussed in another article, but as I am sure you would want to advertise then I discussed briefly.
  1. Do not 'boost' post already published. Create a 'dark post' through the power editor
  2. Use images that are relevant to your message, not just interesting
  3. Use audience from another page as the target interest
  4. Target audience is very specific the more specific the better for your first ad
  5. Replace remarketing pixels and pixel conversion tracking on your website
  6. Learn copywriting , compulsory
  7. Always tell what they have to do (click, buy, download, etc.), And why they should do that
  8. If you have a small budget, prioritizing news feed Advertisement
  9. Always make more than one variation for copy, images, and targeting, do split testing
  10. Should avoid direct selling, give them the benefit of (the reasons discussed in step 10)
That's 10 quick tips for you.

If this is the first time you heard these terms before, are reasonable.Please learn more about Facebook Ads until you are ready.

10. Perform a soft sell, not a hard sell. this way

It's one of the mistakes in social media marketing the most fatal.Whatever strategy you use, though with ads, if you do a hard sell then it almost certainly will fail (unless remarketing, usually).This is because people who are active on Facebook are generally not to buy something.

Imagine,

People who are on Facebook to look at pictures of their families and friends. Then look at the ads that offer products.With such a short ad, whether they had absolutely no intention of buying will be persuaded?

Not at all.

That is why Facebook Ads known can not generate sales.In contrast to Google AdWords where the person conducting the search with specific keywords you really want to buy something.Therefore in Facebook is much better if you do soft selling.

How, by giving something.

For example:
  • ebook
  • content guide
  • Video / webinar
  • coupon discounts
But we will not give it to them for free.Rather exchanged their contacts. Email or phone number.This is our goal, to get contacts of those who have an interest in your product/service.Although now not ready to buy.Thus, in another day we could do back "remind" them.So that when they are ready, they will buy.

What Abdullah Says At The End?

We have already discussed the 10 steps to start the promotion on Facebook. You can now directly start of the first stage, which is looking for 5 rivals.

Before we end, there are some things I need to remind you again.
  • Your website is much more valuable than Facebook Page
  • This social media, you need air-social-ization
  • Never do a hard sell on Facebook
  • Learn the concept of copywriting before you start advertising

Furthermore, please refer to the other chapters that have not you read in the series of this guide to social media marketing:

Thank You!

Thursday, February 18, 2016

7 Most Common Mistakes That Cause Failure of Social Media Marketing Strategy

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7 Most Common Mistakes That Cause Failure of Social Media Marketing Strategy
Chapter No.2 ERRORS OFTEN OCCUR IN SOCIAL MEDIA MARKETING:
Social Media Marketing is something I know a little bit.What I learn from blogging here I revealed my own personal imaginations and observations.In other words this termed as ''Blogging''.Because blogging is about to learn not to earn,so lets come to the point.In Chapter No.1 we have studied Social Media Marketing Strategy To Build Your Business Brand,here I explain 7 most common mistakes that cause your failure in Social Media Marketing.

Social media was crazy.

If we see the big brands that have an account in social media, they have a lot of like and retweet every time publish a new post.

In addition, many people who claim to successfully use Facebook, Twitter, BBM, etc.to sell.From there we are interested ...But when we were tried, the results were disappointing.

Already create account/page, his profile is complete, it has a lot of interesting content, but followers still in the hundreds.Or already have a follower but a buyer has not increased.


In order not to be disappointed with a social media marketing strategy you.Let's see what mistakes are often done in social media.

1 Expect Direct Sales From Social Media:

Last time you open the application Facebook, Twitter, or Instagram in smartphones, what is your goal?



Want to buy something ...Or just look at pictures of friends and family?
Usually the latter.

Just look at this picture:
94% use social media for the purpose of family and friends. Whether that view photos, chat, or read status.



In fact, 62% feel social media does not influence their decision to buy.As it's a fact.So if you are active in social media as a brand,do not expect your accounts are updated 10 times a day can directly increase sales.

Wait a minute…

If it was like that, then why there are many accounts of the social media brand that managed to get many followers?

Here's why:

Solution Mistake # 1:

We already know that most people use social media instead of directly buying. Although there is also a small instantaneous direct purchase,the term 'impulse buyer'.

But only a small fraction,very small.

Therefore, our goal is active in social media is not to sell.

But rather to build the brand 
Indeed,Facebook and his colleagues are not active in generating sales, but social media could get them to know and feel close to us.

This is what in the long term will have a positive impact.

Now, look again accounts of successful brand using social media. What are they doing there?

2 Always Talk About Yourself:

Actually,this is not only the second error often occurs in social media marketing, throughout the marketing strategy is also like this.

But we focus first into social media.

First of all, before we discussed about what the heck are people doing in social media.

Most (almost all) for friends and family.


More details, here's what we do in social media:
See the list.

Of the 10 most popular use, if there are "looking for the latest products sold by company X"?There is no.They do not care about us.

They stopped to social media for news about friends or family, or look for interesting content.


So, if you every day just to make a post about the latest products, product price list, and the like, there will not be attracted to you.

Solution Mistake # 2:

Do not fight the current.

We already know what is sought by people on social media.Provide what they are looking for.

One of them, compelling content.

Because nobody wants to know about your business, you need to create content that appeals to them.By doing so, then your account is eligible to be follow.

3 Assuming The Content Is King:

"Content Is King",this phrase we often encounter in other marketing areas. Because it is true, impossible without quality content can get great results.

In different social media.

Quality content is important, very important.

But there are more important....The context of the content.

Context  is something behind an incident, idea, statement, or the idea that everything is connected and can be clearly understood.

In mistake number 2 had been mentioned that one use of social media is to get interesting content.

But it is not just interesting.

If only interesting  anyway , we take funny pictures of sites like 9GAG or video ads that make Thailand have also moved right.Many are going to give a share, like, retweet ... because it attracts.

But whether this is a positive impact on marketing?

No.

Quite the contrary.

If what we share through social media is not appropriate to the context, then the people who are interested in is not the right target.That comes precisely those who are not interested in buying your products or use your services.


Although many like/follower, but useless.

Solution Mistake # 3:

Create a buyer persona.

Buyer persona is the profile or picture of the people who would be interested and able to buy from you.

For example, if you market your fitness supplement products, then his persona are the people who regularly to the gym to train the muscles. Not other people.

After that, find out what content they are interested.


Do not make too common content, especially content of interest to your buyer persona.

4 Use Social Media The Wrong Way:

Try impregnated moment:

Social media ... Social media ...
Media where people ber of socialization.

That is, in social media marketing you also need to socialize with other people. Not just the posts themselves into their own account.

This is the most common mistakes made by people who are new foray into social media marketing ... just make a post, without socializing.

Imagine ...

If you do not have traffic from the outside, yet has followers, and that you do every day just to create new content without socializing out.

Like screaming in an empty room.


Will not be heard by other people, how to pull any of your content.

Solution mistake # 4:

Most people doing social media marketing with the aim to get traffic, which ends into buyers.

If you've got other traffic sources, such as blogs / websites, advertising, etc. then makes social media a place to communicate with them, it does not matter.

But if the goal to get traffic, you have to socialize....Outward and inward.

Socializing outside means we are looking for a person in a lot of social media, such as Facebook Groups for example.

This is what we did there:
  • Creating an interesting post
  • Answering the questions of others
  • Discussing useful
  • Invite them to your place
Thus, you will start getting traffic and follower.

While socializing in our means to communicate with people who write comments and mention to your account.Show that you are human and not a robot.

5 Using a Sneaky Way To Get Followers And the Like:

There are people who sell a follower on Twitter and like in Facebook at a very cheap price.


Like this:
Actually this is not a fraud, they really will give you hundreds, even thousands of followers and like on Twitter and Facebook with the price of Rp 50ribu.

Tasty right? absolutely not.

Here's why:

Facebook has an algorithm that analyzes the level of interaction between a page with those me-like the page.

If you buy followers,people you bought it not at all attracted to you. They will not interact at all.Well, when interaction was lower then the algorithm will automatically assume that your page is spam.

After that, the entire post you will never enter their News Feed.Everything ter-filter automatically.


In other words, if you buy a like on Facebook means you kill your own page.

Solution Mistake # 5:

Do not buy like and follower.


Look follower in a legitimate way, is to create compelling content.Do not search follower who would be interested in your content.

6 Using the 4P Principle,Not 4E:

What's that, 4P 4E?

4P, or other terms of the marketing mix or marketing mix, this:
  • Product
  • Price
  • Promotion
  • Place
Marketing mix is ​​a method that we use to identify, where the hell "position" of our business when viewed from four points.By knowing the position, then we can plan the right marketing strategy.

Whenever there is a class on marketing, 4P's definitely taught.

Unfortunately, many people wrongly arrested ...

They assume that when doing marketing in social media (and other media) they have to talk about 4P:
  • Product: talking about the benefits of its products
  • Price: tell the price of the product, giving discount
  • Place: tell a store location
  • Promotion: invite them to buy
This is 100% false.


If you do this in social media, there will be no one cares.All followers will go.

Solution Mistake # 6:

4Ps was only done behind the scenes, not to be communicated directly to others.

Instead, do 4E:
  • Engage: Get them to interact
  • Educate: Create content to inform, educate helpful
  • Excite: Create content that keeps them excited to have them back again to you
  • Evangelize: For them to recommend your product to others
When you manage to do four things, then your social media marketing strategy successful.

7 Social As The Only Media Marketing:

Suppose you've got 100 thousand followers on Twitter.

Cool ...But what happens when something is going on with your account.

What if your account is closed by Twitter?

Or how about Twitter (and Facebook) a time so the place is no longer effective to market your business?Figures 100 thousand was so useless.

Worse yet, you do not have direct contact against the 100 thousand people. If you no longer use Twitter, you can not move them to another place.

Social media does not allow you to get in contact them.

Imagine if you are used to getting a buyer of social media, your main source of income from social media. Then instantly in one day lost all.You will repeat again from zero.


That's the biggest downside of social media.

Solution Mistake # 7:

In online marketing, we know the four types of media:
  • Owned media: ours completely. Eg website, email lists, blogs
  • Paid media: paid ads
  • Earned media: loyal customers who recommend your business
  • Rented media: social media (Facebook, Twitter, etc.)
We only joined in social media,rented space (rent).People who follow you there is not yours, they are people of Mark Zuckerberg.

You should be aware that the media paid and rented it just a means to develop owned and earned media,media that is 100% yours.

Social media is only used by us to build the brand.

Do not let you and your customers assume that social media was the 'home' you.Create your own website (owned media),and take them there.

Do not do this:

  • Looking for buyers 'immediate' in social media
  • Using FB Ads to immediately find a buyer
  • Create content only in social media
  • Open a "store" in social media
Do this:
  • Waking brand in social media
  • Use FB Ads to get their contacts
  • Create content on its own website, use social media as a distribution
  • Bring people who want to buy to your website
In essence, develop your own owned media. Do not 100% count on a place that does not belong to you.



And ultimately owned media should be greater than the rented media.

Now it's time to do right

You are already aware of the 7 most common mistakes in social media marketing, it is time we learn more about the correct strategy.


In chapter 3,we will discuss 60 strategies to increase social media follower in: Facebook, Twitter, and Instagram.

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